Research Article Published

PERSONIFICATION AS A LINGUOCOGNITIVE DEVICE IN MEDICAL ADVERTISING

D

Associate Professor, Doctor of Philological Sciences (DSc), Bukhara State University, Uzbekistan.

Pages: 39-40 (2 pages) Poland

Abstract

Abstract. This article discusses how personification is an important cognitive and methodological tool that attracts the attention of recipients. The opinions are substantiated on the example of medical complaint texts.

Keywords

Keywords: personification medical advertising linguocognitive stylistic device.

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How to Cite

Dilnoza Rasulovna Sobirova (2026). PERSONIFICATION AS A LINGUOCOGNITIVE DEVICE IN MEDICAL ADVERTISING. Next-Generation Research: Theory Practice and Innovation, 39-40. Poland.
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Article Info
  • Article Number 11
  • Pages 39-40
  • Published Jun 03, 2026
  • Language English
Author
D
Dilnoza Rasulovna Sobirova
Associate Professor, Doctor of Philological Sciences (DSc), Bukhara State University, Uzbekistan.
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